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Daniel is the founder of McCraine Associates, a business and marketing strategy company.

He helps hurried, worried, and buried business owners 10x their business without the headaches, hangups, or hiccups. Daniel’s work has helped companies save or make over $21.5 million in capital and expenses.

He has been called the “Marcus Lemonis of Des Moines.” Daniel is a leadership and business coach and a nationally recognized, award-winning training professional. He has extensive experience as a leadership coach, training consultant, performance consultant, e-learning designer, instructional designer, and a facilitator with over 25 years of experience. He earned his Master’s degree at Drake University.

Daniel is the author of the Business Pivot Guide, a self-study course for business owners and entrepreneurs who have managed to build a business, and now must learn to become managers and leaders of people, instead of the primary “do-ers” of their business.

His contributions have appeared on Fast Company. Daniel is an Eagle Scout, a musician at Grace Church in Des Moines, and a member of the International Coaching Federation, the Association for Talent Development, FuseDSM Chamber of Commerce and the Downtown Des Moines Chamber of Commerce.


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